This is an interview series in the lead up to our upcoming class “How To Use Thought Leadership For Growth” at Huckletree on 2 October 2018. (Early Bird tickets end on 15th September).
Tell us a bit about yourself
I’m a digital marketing strategist, consultant, and trainer based in London. My main offering is teaching entrepreneurs, businesses and startups how to build and profit from growing an audience online through group workshops, consultancy, and bespoke corporate training programs. I started my career in digital and marketing almost 6 years ago now, previously managing successful marketing campaigns at Ogilvy and Google, and was honoured to be named as a BIMA100 in the digital industry by British Interactive Media Association in 2017. I also work specifically with individual clients on their social media growth and engagement strategies, to help them gain visibility to be seen by audiences that will ultimately convert into clients and customers. In my down time, I also embrace a multi-hyphenate mix of visual art and content creation, through my Instagram accounts on @iamlauriewang and @bylauriewang, and was featured in publications such as EliteDaily and Fast Company.
How do you position yourself as an influencer in your industry?
I didn’t start out in my industry with the aim of positioning myself as an influencer. Looking back, it was mostly a case of following what I’m passionate about and eventually all of the dots connected together. I think it’s important to remember to be humble and stay hungry to learn, no matter what stage of your career and business you are in. That is one of the reasons why many people I admire stay at the forefront of their industry as an influencer in the first place. It’s also important to network within your industry, to stay connected to the top trends and give back.
How did you decide what you wanted to be known for as a leader?
When I was looking back, I realised that I always had a natural talent for storytelling, which played really well in my industry of marketing. Over time, I realised that this was the industry for me as I happen to be good at what I do, and to hone my skills in order to become a leader in this area. Also, through my side passion of creating communities, I was able to use my passion for leadership to create a thriving community of women working in the digital industry to connect with each other in a mixture of workshops and social events.
What is the most important attribute of an influencer and thought leader?
Stay hungry, stay humble. Be nice. Share your knowledge with others. And remember to always give back.
What do you do to sharpen your ideas to remain an authority in your space?
I’m an avid reader. I’m a big believer in that readers are winners, whether that’s growth hack articles online or books. I have a whole collection of marketing books in my study at home. My husband Simon often jokes about my nerdy marketing hobby. Especially when we are going on holiday, when others carry a fictional novel with them on flights, I can often be seen carrying a Seth Godin marketing book.
You walk into a room, on a chair is your 18 year old self. You remember her passions, goals and fears. What advice would you give her?
Don’t worry about picking your degree subject in university, just enjoy these four years! It’s more important to learn life lessons, and how to be a better person to have a well-lived life. Travel more, to see new places and explore different cultures. Have more confidence, and always be curious.
Laurie Wang is a London based award-winning digital marketing consultant who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from young start-ups to FTSE 100 giants, and more recently Google, where she helped to roll out its digital skills training across the country.
She has been featured in EliteDaily, Metro, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the Digital industry. You can find her on Instagram and Twitter at @iamlauriewang. Find out more at https://lauriewang.com.